In an effort to get eyes on their holiday offerings early, Walmart has unveiled a campaign that will see Lindsay Lohan, Lacey Chabert, and Amanda Seyfried reprise their Mean Girls characters as adults, with kids who have their own “mean girls” to contend with. Walmart is hoping to capitalize on its own attempts to expand Black Friday to be a general holiday shopping season that begins prior to Thanksgiving.
Mean Girls cast reuniting in Walmart's Black Friday campaign.
Launching today, the campaign will see the MGU characters banter and chat, with new videos dropping every Wednesday, with a different character getting highlighted in video and social posts, including Daniel Frazese’s Damian Leigh.
Watch the video above, and decide for yourselves if Walmart has the ability to get customers to commit to starting the shopping season earlier.
