Kristen Wiig as Target Lady.

Watch: Kristen Wiig Reprises "Target Lady" From SNL In New Target Campaign

Comedian, actress & beloved Saturday Night Live alum Kristen Wiig has been on quite a roll so far in 2024.

Ahead of her return to hosting SNL this Saturday & following the premiere of her new Apple TV+ series Palm Royale, Wiig has returned to reprise her famous Target Lady character in a new ad campaign with the store based on the character - Target.

Wiig brings the laughs and puts her infectious enthusiasm on full display in the character’s first national advertising campaign, which was launched in conjunction with Target's Circle Week Event kicking off this month. They even brought in former SNL writer Jameson Anderson and director Tom Kuntz to create something unmistakably Target.

What Kristen Wiig is saying about the new Target campaign.

When Wiig was approached about playing Target Lady again, it couldn't have been an easier yes. Wiig spoke about the new campaign saying "Target Lady is incredibly special to me because it's one of the characters I created at The Groundlings and ended up on SNL. She definitely loves Target! I mean, who doesn't?" said Wiig. "It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store today."

Relive one of the all-time great SNL sketches & watch the new Kristen Wiig Target commercial here in full.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.