Jameson Whiskey has enlisted two Saturday Night Live cast members to help ring in St. Patrick’s Day this year. Colin Jost and Michael Che will be hosting a countdown on St. Patrick’s Eve in a special livestream with the historic whiskey brand.
The event will take place in New York City on March 16th in Times Square. That’s because St. Patrick’s Day falls on a Sunday this year, due to a leap year. This way, you can keep the party going all weekend long. And they’ve partnered with Jameson, because what else are you gonna drink that weekend??
Colin & Jost & Michael Che on partnering with Jameson for St. Patrick's Day.
“Obviously, St Patrick's Day is a big deal in New York,” Che told People. “I just always love that everybody's kind of in the same spirit together. It's very rare that a city this big finds something that we could all agree on and it's just kind of cool to see everybody on the same page and having a good time.”
“When Leap Year skipped over a Saturday St. Patrick’s Day, we did exactly what a Jameson would do: we created a completely new holiday so people can start celebrating St. Patrick’s Day a little early,” says the brand’s VP of Marketing Johan Radojewski in a statement. “We teamed up with Colin Jost and Michael Che to help us seize this moment and encourage everyone to embrace St. Patrick’s Eve, because they’re a duo who appreciates a smooth Irish Whiskey, good company, and a brand-new holiday – just like any Jameson would.”
More info can be found here.
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