JB Smoove in his new game show "But It Now" on Prime Video.

The Trailer For JB Smoove’s Prime Video Game Show “Buy It Now” Is Here

Courtesy of Prime Video.


It’s only been a few months since Curb Your Enthusiasm wrapped, and now, JB Smoove is coming back to TV to host a brand-new game show, Buy It Now.


In the series - which cleverly reverse engineers the Shark Tank approach - “Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.”


The show is part of a push Prime Video has been doing with upcoming game shows, including Pop Culture Jeopardy with Colin Jost and Wish List Games with Nick Cannon.

When does JB Smoove's new game show "Buy It Now" premiere?

Buy It Now premieres October 30th on Prime Video.

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